The vocational training market 2023

Article publication date: 20/07/2023

The importance of training in a tight job market

Companies face recruitment difficulties

Today, recruitment difficulties have become a major challenge for many companies. In a competitive job market, employers face increasing obstacles in finding the right talent, not least because of skills shortages.

58% of recruitments are judged "difficult" by companies in 2021.

Source: Pôle emploi, "Labour Requirements" survey, 2022

Rapid technological advances have created new needs for specialized skills, making it difficult to find candidates with these specific competencies. What's more, recruitment processes can be lengthy and costly, with rigorous selection stages and multiple interviews prolonging the time to hire. This can be detrimental to companies looking to fill key positions quickly.

86% of these difficulties are linked to a lack of candidates, and 71% to unsuitable candidate profiles.

Source: Pôle emploi, "Labour Requirements" survey, 2022

In response to these challenges, many companies are adopting in-house training and skills development strategies to counter the effects of recruitment difficulties, improving their ability to attract and retain the talent they need to remain competitive in the marketplace.


Training, a very dynamic sector

That's why the professional training market has become a dynamic and fast-changing sector.

28.3 billion is the amount spent on training employees in 2021 (35% more than in 2020).

Source: Vocational Training - Budget Yearbook 2022 Edition

In an ever-changing world, individuals and companies are increasingly recognizing the value of lifelong learning in staying competitive. This has led to a growing demand for high-quality training programs, tailored to the specific needs of each individual or company. In short, the training sector continues to adapt and innovate to meet the changing needs of the economy and individuals, offering numerous opportunities for personal and professional development.


Professional training, a benefit for all

Training is a strategic challenge for companies

Companies understand that talent must be retained. By investing in employee skills development, a company can ensure it has a skilled, adaptable workforce capable of meeting future challenges. Training fills existing skills gaps, fosters the acquisition of new skills and develops internal talent. This enables the company to keep abreast of the latest technological advances, new industrial practices and regulatory requirements.

42% of companies have decided to increase the training provided to their employees by 2022.

Source: Empowill, "Chiffres de la formation professionnelle", Edition2022.

What's more, a solid training policy can help boost employee commitment, improve job satisfaction and thus reduce turnover by positioning the company as an attractive employer, attracting top talent.


The benefits of training for employees

Training offers many benefits for employees, contributing significantly to their personal and professional development, and they understand this too!

68% of employees would like access to more training.

Source: Empowill, "Chiffres de la formation professionnelle", Edition2022.

First and foremost, training enables employees to acquire new skills and knowledge that make them more versatile and competitive on the job market. This can open up opportunities for career advancement and salary increases. In addition, training boosts employees' self-confidence and self-esteem, giving them the tools they need to take on new challenges with confidence. By investing in their own development, employees can feel more fulfilled in their work and more motivated to achieve their professional goals. Training also fosters employees' adaptability and flexibility in the face of technological and organizational change, making them more resilient and ready to take on new challenges. Finally, training offers employees a valuable opportunity to keep abreast of the latest trends and practices in their field, thereby fostering their expertise and employability.

90% of employees understand the importance of updating their skills and knowledge to keep pace with changes in the job market and the economy.

Source: Baromètre 2021, Centre Inffo

89% see it as an opportunity for professional advancement, while 88% believe that training is necessary to remain competitive in the job market.

Source: Baromètre 2021, Centre Inffo

Transforming training formats and content

Digital, hybrid, diversifying formats

Traditionally, vocational training has been mainly face-to-face, with courses delivered in classrooms. However, with the advent of digital technologies, new training options have emerged. The diversification of vocational training formats offers new opportunities for learners, responding to their specific needs. Today, learners have access to a variety of training formats such as e-learning, webinars, video tutorials, podcasts and distance learning platforms. These formats offer temporal and spatial flexibility, enabling learners to follow courses at their own pace and independently. What's more, the diversification of formats makes it possible to adapt to different learning styles, offering more interactive and personalized options, with simulations or TMS tools revolutionizing the training sector, providing flexible learning opportunities accessible to all, regardless of their geographical location.

Digital, hybrid, diversifying formats

Today, several training areas stand out for their relevance and growing popularity. Firstly, digital skills training is in high demand. With digital transformation affecting all sectors, companies are looking for professionals capable of managing emerging technologies such as artificial intelligence, data analysis, cybersecurity and web development.

What's more, the growing importance of soft skills has also led to a diversification of training offerings, encompassing areas such as leadership, interpersonal communication and time management. Training focused on developing soft skills is also in high demand among companies, who are placing increasing emphasis on skills such as effective communication, problem-solving, leadership and collaboration.

Finally, training courses focusing on sustainable development and eco-responsibility are gaining in importance, as more and more companies seek to integrate sustainable practices into their operations. The content of professional training courses is increasingly addressing emerging issues such as diversity and inclusion, corporate social responsibility and environmental sustainability, to help professionals acquire the knowledge they need to meet today's societal and professional challenges.